Nokia Mobile has reduced the prices of two of its most recent smartphones in India by ₹1000. Both the smartphones, Nokia 5.4 and Nokia 3.4, were launched about three months ago in the country. Nokia 5.4 now starts for ₹12,999 (€147, $180) with 4 GB of RAM and 64 GB of ROM, while the 6 GB/64 GB variant costs ₹14,499 (€164, $200). Nokia 3.4’s only memory configuration of 4 GB RAM and 64 GB ROM is available for ₹10,999 (€125, $152).
The price changes are visible on Flipkart and Amazon. In case you were thinking about Nokia Mobile’s official store, then you cannot really take advantage of the price cuts since none of the phones are in stock over there. One good thing that these price cuts hint at is the soon arrival of the new phones in India.
Since last year, India has been pretty unfortunate with the availability or the release timelines of Nokia phones. The condition is similar to, but not as bad as in China. Nokia Mobile’s strategy continues to remain questionable in both world’s largest and second-largest smartphone markets. However, everything makes sense when you consider HMD Global’s profitability statements. Over the years, the company has not been able to stand the cutthroat competition in both countries. That is why it is bringing select devices to avoid any uncalled loss, but then the devices are not coming when the company is in dire need.
Did you know that your Nokia smartphone is designed in Finland and made in India? Premium in design and quality, it offers 2 years of Android upgrades and 3 years of regular security patches. pic.twitter.com/wkakb373iJ
Earlier, when there was a rise in the anti-China sentiments in India around June 2020, the company did not offer any new product to cater to the demand. As far as I can remember, the company was still selling the Nokia 7.2 and Nokia 2.3, and it was Samsung that took real advantage of the overall situation. So, a lot of missed opportunities right there.
On top of that, the company has transitioned “to digital-first offerings” (online market) “as part of a new post-COVID reality,” where the competition in India is already fiercer than in other countries. Except for a few digital advertisements and weekly social media posts, there is not much marketing going on for the Nokia smartphones. You do not come across Nokia smartphones until you search them. Okay, maybe I exaggerated there a bit. However, Nokia products rarely show up on the websites or mobile applications of Flipkart and Amazon, the largest e-commerce companies in the country.