In the first quarter of 2021, that spans from January to end of March, Nokia Mobile shipped around 13 million Nokia phones, according to the data provided to us by the market research company Counterpoint Research.
The shipment of smartphones nearly reached 2 million during Q1 2021, compared to 1.7 million in the same period last year, with Africa and parts of Europe being the growth drivers. Compared to Q4 2020, the shipment decreased from around 2.8 million units. Counterpoint mentions India as the market with most notable change in shipments, where Nokia phones experienced a 38.5% decline compared to Q4 2020 (QoQ) and a 17% decline compared to Q1 2021 (YoY).
Nokia Mobile was the 11th biggest phone vendor globally in Q1 2021, losing two places compared to Q4 2020. In terms of smartphones, the company fell from number 17 to number 18, while the 3rd place was retained in the feature phone market.
Per Counterpoint, the first quarter of 2021 was also significant because it is the first quarter in which the value of shipped smartphones surpassed 100 billion dollars, or more precisely, the total smartphone market was worth 118 billion dollars. The shipments grew 20% compared to Q1 2020 and reached 354 million units. Samsung remained the biggest smartphone vendor with 21.7% market share, followed by Apple (16.8%), Xiaomi (13.7%), Oppo (10.7%) and Vivo (10%).
In terms of revenue marketshare, Apple grabbed the biggest piece of the pie with 42% market share (meaning if the market was worth 118 billion dollars, Apple achieved smartphone revenue of 42% of that or almost 50 billion dollars). Samsung followed with 17.5%, Oppo with 8.2%, Vivo with 8%, and Xiaomi with 7.6%. Huawei has definitely fall of the top 5 list of global smartphone brands, but three out of five companies there are from China and have a respectable combined market share.