HMD partners with Rajasthan Royals
|HMD has become the Official Smartphone Partner of the Rajasthan Royals for the 2024 IPL season. The partnership aims to bolster HMD’s brand visibility nationwide, especially as the brand gears up to launch its self-branded phone later this year.
This collaboration also endeavours to capture memorable sporting moments using HMD’s upcoming aspirational technology, tapping into cricket’s prominent influencers along the journey. Both brands are characterized by their passion, boldness, and innovation, striving to stay ahead of the curve.
HMD’s much-anticipated smartphone, teased at the Mobile World Congress 2024, is scheduled to launch in July, boasting prominent HMD branding on the back panel and available in Grey and Pink colour variants. The company has also confirmed plans to introduce a repairable phone and a smartphone featuring a 108MP camera.
The partnership between HMD and the Rajasthan Royals represents a strategic move to bolster HMD’s brand visibility and market positioning in India, while also leveraging the immense popularity of cricket and the IPL season to showcase its upcoming smartphones.
Reflecting on HMD’s evolution, in 2018, when the brand was globally presented as Nokia Mobile, they partnered with the Kolkata Knight Riders. As I’m not closely following cricket, I can’t gauge the performance of the Kolkata Knight Riders in 2018. However, it remains to be seen whether HMD’s phones will contribute to the Rajasthan Royals’ success in 2024.
Cheers Luke for the tip š