HMD Global officially announced that their first Android Go smartphone, the Nokia 1 will officially be available for purchase in India from 28th March for INR5,499 or just 68 euros. Nokia 1 is the most affordable device in the 2018 lineup of Nokia smartphones, and comes with a 4.5-inch display, MediaTek’s MTK6737 processor coupled with 1GB of RAM. On the back we have a 5MP camera with LED flash, while on the front we have a 2MP camera. The battery sits at 2,150mAh, there is 8GB of storage and Android 8.1 Go, optimized for low end hardware.
The price of 68 euros is very aggressive from a European point of view, where the 1 costs 89 to 99 euros, depending on the market. HMD made it clear that India is a key market, and if we throw the fact that the 1 for India is manufactured in India (no duties, shipping) – we get a solid price point. I heard that Nokia 1 is the only device from a “tier 1” brand at this price point in India, which surely is a good thing for HMD.
Additionally, Nokia Xpress-ON covers in different colors for the device will be available next month for 450INR or 5.6 euros. Operator Jio also offers free data and cashback if you chose their network, while Servify gives a year of insurance and you also get 20% off of a redBus drive. Keep in mind, different terms and conditions for these promotions apply so be sure to check everything with the retailer you choose to buy the device from.
I am a little surprised how good HMD, at least until now, carried the logistical part of releasing the devices on the market for this year’s lineup. The 7 plus was practically a week after MWC available in China, and we already have (weeks before officially announced release timeframe) Nokia 1 in quite a few countries across the world, with other announced devices following soon. Bravo for that, and I hope there won’t be any problems in the coming “crucial” weeks.