HMD Global, the maker of Nokia devices, has announced its plan to launch smartphones under its own brand in the first half of the calendar year 2024. Their own brand was announced a month ago by their co-founder, Chairman and CEO Jean Francois Baril over his LinkedIn account. The company will debut the HMD-branded devices initially in India, which is a priority market.
Furthermore, HMD Global aims to manufacture all these devices for the new brand in India, leveraging current partnerships with Foxconn, Dixon, and Lava. They intend to export these devices from India to other markets like Africa as needed.
India holds significant importance in the outlook and performance of current Nokia devices managed by HMD, and the same applies to the upcoming HMD-branded devices. This information was disclosed by Ravi Kunwar, HMD Global’s Vice President for India and APAC to Economic Times of India.
HMD plans to introduce a complete range of devices, including smartphones, tablets, and feature phones, as well as additional accessories and IoT devices. Prices are expected to vary across different markets, with designs tailored to specific consumer segments, setting them apart from the Nokia product line.