Nokia Pure removed from the website

Nokia Pure, a new design style for Nokia’s refreshed strategy, was announced in late March. News of it spread quickly through the tech sphere, as the design style was intended primarily for Nokia’s UI app, prompting some thoughts of a possible UI for smartphones, particularly Nokia’s. While Nokia itself did not say much about it, Nokia Mobile, the licensee of the Nokia brand, dismissed the possibility of using the new Nokia design for its smartphones.

A few hours passed, and Nokia removed the content of the dedicated Nokia Pure website, leaving only “coming soon.” If you go to the site now, you are greeted with a 404 error image and the text underneath that the page you are looking for cannot be found. The domain is apparently still registered to Nokia, more specifically Nokia Design, which according to is based in California, USA, or at least the server is.

Anyway, it’s interesting to know that Nokia even won the iF Design Award for the Nokia Pure Design System, which serves as a design toolkit for apps that Nokia will sell to various industries. This site also revealed more information about the Nokia Pure. It was made in San Francisco, where Nokia’s design department is located. This office is headed by Axel Meyer, the Head of Design at Nokia Technologies. Ah yest, Nokia technologies, the only thing that is loosely tied to Nokia’s smartphone history. Anyways, Alex joined Nokia in 2000, where he worked on numerous projects, including the development of the Nokia Nseries.

In addition to the Nokia Pure design language, Alex Meyer was also responsible for the design of all consumer products within Nokia’s licensing business, as well as the highly acclaimed Nokia WiFi and Nokia FastMile product lines.

Shortly before the Devices and Services division was sold, many of their employees were transferred to Nokia, where they are still designing great products that we still see today. Although all of these products are no longer commercially available, I like the realization that many of the old Nokia designers are still creating modern Nokia products.