The licensee of the Nokia brand for smartphones HMD Global has been investing into building their own services business. It started with HMD Connect, a global roaming service aimed at travels right when the pandemic started, and expended to companies with HMD Connect Pro that offers businesses a way to connect their employees and IoT devices using HMD’s service.
The Finnish startup isn’t stopping there, as we stumbled upon a trademark application at EUIPO (European Union Intellectual Property Office) in which HMD Global is trying to protect the name “HMD Enable Pro“. The trademark fits the category of “software as a service” product and, among other things, enterprise mobility management or EMM software. The date of receipt is 18th March 2021, with the application being “under examination”.
A quick search online reveals a login page for the upcoming service at the domain login.hmdenablepro.com, with the page title being “EMM from HMD Global”. This strongly indicated Enable Pro will be a continuation of the Connect services, probably offering more features to business customers in managing their wireless devices.
While there is nothing wrong in HMD expanding their software services, I would also like to see more action in their core business, manufacturing Nokia phones. 🙂