Brand Finance, an independent brand valuation consultancy, published its list of the world’s 500 most valuable brands. Nokia is again there holding 182nd place, which is 6 places better than the last year when Nokia was in 188th place. The Finns are in the company of popular brands like DHL, Booking.com, and Movistar. This clearly shows the power of consumer products which are probably responsible for having Nokia brand on the list. For example, Nokia’s rival Ericsson is currently not present there. This also helped Nokia to become one of the fastest growing brands in the World back in 2019.
The top of the list is dominated by the brands of US-based companies. Amazon is currently in the first place, and it is followed by Google that overtook Apple in second place. Samsung holds the 5th place, while Huawei is on 10th.