Nokia Mobile announced today the Nokia 2660 but in two new colours, Pop Pink and Lush Green. The phones should be already available in many markets as seen by the clumsy upload of renders and prices by some retailers earlier. The expected price in the EU is 79.90€, but the phone is also available in the UK for £64.99 from Nokia.com/phones.
There is nothing new coming with the refreshed 2660 except colour variations. It is still a 4G device with a dual display setup of a 2.8-inch primary and a 1.77-inch secondary screen. The phone is powered by the Unisoc T107 processor, and it has an MP3 player, Bluetooth 4.2, wireless FM radio, and microSD card support of up to 32 GB. Inside, it houses a 1450 mAh battery that charges through a micro-USB port. There is a 0.3 MP camera alongside a LED flash. It also has an emergency button that can help one reach up to 5 contacts at once.
Apparently, Gen Z is creating interest in this kind of phone since they are seeking to limit screen time in order to improve mental well-being. This rise in feature phones is reflected in shipment data.
A nice example is the IDC data that showed Nokia 105 was the most-sold feature phone globally in 2022. Also, Moor Research estimates a 5% increase in the next five years, owing to growing public health concerns.
Lars Silberbauer Chief Marketing Officer from HMD Global, the home of Nokia phones, said: “There’s been a surge of interest in flip phones, and we believe that the interest is coming from a need to take a break from the constant flow of incoming digital notifications, social media posts and more. People want more simplicity, more face-to-face time, more time to think, and time to have an uninterrupted conversation! I’m sure we all have examples where a beautiful life moment has been spoiled by a distraction or notification. That’s why we are re-introducing the Nokia 2660 Flip, to give people these important beautiful life moments back.”
Since foldable phones are slowly but steadily becoming more popular, the affordable Nokia 2660 Flip will surely be a desired phone for all of those that don’t want to spend a fortune on foldable but still want to look cool.