Market research company Counterpoint Research released interesting insights about the smartphone market in Africa during 2020. Last year was tough for all markets and industries, so the same applies for the smartphone market in Africa as well, but as CP’s Senior Analyst Yang Wang said – the region did outperform other regions, even though it was not immune to disruptions caused by the pandemic.
There are two interesting things about the smartphone market in Africa. The first is the regional player Transsion – a Chinese company that owns the Tecno, Itel and Infinix brands that held 37% of the market last year, is relatively unknown outside Africa. The other interesting thing is that almost half of the phones sold in 2020 are priced below 100 dollars, with the 100-200 dollars segment taking around 38%, meaning Africa is a budget oriented market.
Nokia Mobile found its place on Counterpoint’s Top 10 list of smartphone vendors in Africa in 2020. The Nokia brand licensee was ranked 9th with 1% market share. That isn’t really a cause to celebrate, but more an indication that this region finds Nokia smartphones more attractive than other regions, but there is still a long way to go to achieve a significant marketshare.
Do any of our readers from Africa have a comment about the market situation? Do the Transsions brands really offer best value for money devices, as the market share indicates? What can Nokia Mobile do to succeed there?