Opinion: The Nokia 2.4 and 3.4 are good, but the brand needs more

Like many of you, I felt a bit disappointed after watching the Nokia Mobile event on the 22nd of September, and it had nothing to do with the phones that they announced. Looking back at the event and looking objectively at both the Nokia 2.4 and Nokia 3.4, they seem like really good devices trying to offer good quality products in a segment filled with many phones that over-promise on paper but don’t deliver in practice.

But that’s not the problem here. The problem is that the Nokia brand needs a lot more than these two devices. The brand desperately lacks hype, and these two decent budget devices, a bunch of earphones, and a couple of phone cases don’t really help. Adding the global release of the Nokia 8.3 certainly softens the blow a little bit, but at the end of the day, that’s a device that was first announced back in March, and should have already been available for sale. You can watch the recap of the announcement and my thoughts in the video below:

This event needed a good purpose to exist in the first place, and I can’t help but feel like it lacked one. Did we perhaps have expectations that were too high? Maybe, but that is what any reasonable person would expect from a brand that needs to be firing on all cylinders in order to gain as much attention as possible. Here is hoping that the promised “More things to come in 2020” lives up to the hype. Bring on the Nokia 9.3, 7.3, and 6.3. We are looking forward to that because this is what Nokia Mobile needs right now.

We are in 2020, and I find it unacceptable that every time a non-tech savvy person notices I’m using a Nokia phone, they are surprised that Nokia still makes phones. I still remain hopeful, because the phones announced this year have been more competitive than last year. If they position the 7.3 as a Oneplus Nord killer, and the Nokia 9.3 as an excellent flagship that offers better value for money than its main competitors, things will definitely be better. I’m optimistic.