Nokia brand ranked 13th in smartphones and 2nd in feature phones in Q3 2019

Counterpoint Research released their report about the smartphone market for Q3 2019. The smartphone market saw a slight increase in sales from 379.8 million in Q3 2018 to 380 million in Q3 2019, which could be an indicator that the market is recovering.

Samsung remained the No. 1 vendor with 78.4 million devices shipped and 20.6% market share. Despite all the troubles, Huawei secured the second spot posting strong growth, mainly thanks to China, and shipping 66.8 million units with 17.6% market share. Apple was third with 44.8 million iPhones shipped. The BBK brands Oppo, Vivo and Realme together achieved 72.4 million units shipped (without OnePlus) and BBK came close to taking the top spot from Samsung. Xiaomi is No.5 with a slight shipment decrease, while Motorola, LG and Tecno close the top 10 list.

HMD Global, the maker of Nokia phones, didn’t make its way to the top 10 list of smartphone vendors according to Countepoint Research. In Q3 2018, HMD was No. 9 on Counterpoint’s list with 4.8 million units shipped.

As Counterpoint revealed to us, Nokia was the 13th global smartphone brand with 1% of market share based on preliminary estimates. That puts the number of shipments roughly at 3.8 million, but please keep in mind that the data is a preliminary estimate, so it can be a (few) 100k more or less. It’s still around a million down from the same period last year. In terms of feature phones, Nokia was the world’s second brand with 16% of market share, while the No. 1 also has 16%, so it’s a close race.

The final data should be available later this month and then we might see a bit more precise numbers and a fuller picture, but from what we see now, HMD still struggles in the smartphone market.

Thanks to Counterpoint for the info. 🙂