Fortune India published a profile about HMD Global, the maker of Nokia phones. The article is titled “Nokia: The revenant” and touches things related to the smartphone market in general, phone market in India and HMD’s story, plans, devices and current situation.
Some more interesting tidbits from the article include the estimate that the Indian smartphone market will grow 12.9% annually in the next three years, compared to the US and China smartphone markets that expect a decrease in shipments, so it’s not a surprise that a lot of vendors are focusing on India.
Nokia smartphones are already in the top 10 in India, with a 2.8% market share in Q2 2019, according to Counterpoint Research. That’s far behind Xiaomi’s 28% and Samsung 25%, but an increase compared to 1.7% in Q1 2019. In Q4 of 2018, Nokia smartphone market share in India was 3.5%, but the already mentioned decrease happened in part because of the shift in manufacturing strategy.
The article also revealed that Pekka Rantala will be leaving HMD this month, while his departure was announced some time ago. He said that one of HMD’s goals is to provide customers a clean UI and good battery life, as well as the promise of keeping the phone up-to-date in an industry where things are quickly becoming obsolete. The country head Ajey Mehta also added that “there is a need to change the conversation in the industry from “spec-based” to “experience-based”, and maybe in that words we can recognize the newly announced Nokia 6.2 and 7.2 that care more about the looks, feels, great screen and camera, and less about the specs on the paper.