Nokia the fifth smartphone brand in Europe in Q2 2019 – Canalys

Market research company Canalys published their Q2 2019 report that describes the situation on the smartphone market in Europe. The European smartphone market remained almost flat year-over-year, posting just a 100,000 unit decline in shipments, according to Canalys.

The number one brand in Europe continues to be Samsung, that had an excellent quarter thanks to new Galaxy A smartphones, in particular the A50, A40 and A20e. Huawei posted a loss of around 16% in Q2, just like Apple, while Xiaomi on place 4 had a great quarter with 48% YoY growth in shipments, reaching almost 10% of European market share.

The maker of Nokia phones HMD Global was on No. 5, with 1.2 million units shipped and a market share of 2.7%. These results are unfortunately worse than during the same time last year when the company shipped 1.5 million smartphones in Europe, or even during the Q4 2017 when 1.7 million Nokia phones were shipped in Europe, according to Canalys.

While being No. 5 isn’t bad, the continuing decline in shipments on the European market is worrisome. HMD Global saw improvements during Q2 2019, according to Countrpoint, but it seems that the company isn’t investing enough in Europe to see a growth higher than the quarter when they just sold the Nokia 8, 6, 5 and 3 (Q4 2017).

Source: Canalys