Counterpoint Research posted their new quarterly report about the state of the smarpthone market worldwide. In the second quarter of 2019, the smartphone market saw a slight decline of 1.2%, with 360 million phones being shipped globally.
Nokia Mobile shipments recovered in Q2 2019, again posting Year-over-year growth after a sales decline in Q1 2019. In Q2 2019, HMD shipped 4.8 million Nokia smartphones and posted 20% YoY growth in shipments compared to Q2 2018, when the company shipped 4 million Nokia smartphones. That was enough to secure HMD the 9th place on the list of global smartphone brands with 1.3% market share.
Samsung remained the biggest smartphone brand increasing its shipments by 7.1% to 76.6 million, thanks to the new Galaxy A and M devices, as well as the S flagship line covering a wider price range with Galaxy S10e. Huawei, with all the troubles it had during Q2 (and still has), secured the second spot with 56.7 million units shipped and a 4.6% growth rate. It will be interesting to see if Huawei will manage to catch Samsung by the end of the year.
Apple’s sales decreased by 12% Year-over-year to 36.4 million, while Xiaomi remained stagnant at 32 million, same as in Q2 2018. The BBK brands Oppo and Vivo combined also had flat shipments YoY, but they new brand Realme managed to get into top 10 brands globally with 4.7 million units shipped.