HMD Global announced an exclusive offer for Italian buyers of the new Nokia 6. All buyers of the new Nokia 6, that will retail for €279 with April availability, will get a €59-worth Google Home Mini for free. Google Home Mini is one of the three members of Google Home smart speaker series that utilize Google Assistant to entertain you and make your household easier to manage. I’m in general sceptical about smart speakers, but if you want a Nokia 6.1 and you’re from Italy, a free speaker is a solid extra.
A good thing about HMD’s close relationship with Google, seems also to be bundles of Nokia phones and Google products. HMD already bundles some devices with Nokia Health watches (UK) or with ZEISS VR One Plus VR headsets, and such offers surely offer more value to buyers. In Croatia, our Croatian Telecom, owned by Deutsche Telekom, for a few weeks is intensively promoting the Nokia 5 and 6 bundled with the new Nokia 3310. I was surprised seeing ads on TVs and all over the social media, and adding the 3310 to the offer will surely attract customers. Check the ad down below.
As you probably know, Nokia is conducting a strategic review of its Digital Health business and we asked HMD’s CEO Florian Seiche if HMD is interested in acquiring the Digital Health business and offering products, like the Steel or Steel HR, bundled with the new Nokia phones. He said that HMD is interested in companion devices for Nokia phones, but he cannot comment on any future business decisions. Our Marin practically asked could a “Nokia 8 Sirocco + Nokia Steel HR” be something HMD will offer to customers, and Florian said “Stay tuned”.
I am all in for bundles, and considering that Sirocco lacks a headphone jack, Nokia BT headphones would be a nice addition to the device as well. Of course, the company must always look at the costs of such actions and use it only were maximum adoption can be achieved. I have a feeling that such “high end” bundles (Sirocco + Steel HR) could be attractive in operator driven developed markets, where operators want devices that stand out.
What do you think about bundles? Do they make sense? Tell us down below. 🙂