HMD sold millions of #Nokia smartphones and 10s of millions of feature phones

Photo: Pocketlink

HMD’s Chief Marketing Officer Pekka Rantala gave an excellent interview for Italian Nokia (fan?) blog The interview is full of interesting statements that cover marketing plans, current devices, innovation, partners, and even sales. The interview is 17 minutes long and in English and you can watch it down below.


To quickly recap what Pekka said:

  • HMD introduced 9 products in 9 months of operation – 5 feature phones and 4 smartphones
  • Nokia 3, 5 and 6 were announced early because MWC was the best place to get the most publicity for the devices. The plan from start was to start shipping the Devices from June 2017, and so it was in the end. He also added that the timeframe between announcement and launch will be shorter in future, as seen with the Nokia 8
  • Till today, there was no need for marketing because the demand is “enormously strong”, and people are familiar with Nokia Products. Digital will be the primary platform, but with Nokia 8 they will target the customer base via other marketing methods as well. Translated, I would dare to say demand is far bigger than supply and there is no point in marketing the devices if they are already selling out quickly
  • HMD already sold millions of smartphones (Nokia 6 available since January in China, and 3, 5, 6 available globally since July/August), and 10s of millions of feature phones (Nokia-branded featurephone sale was 35 million units in 2016)
  • Former CEO Arto Nummela’s exit from the Company is a private matter between him and the board of directors
  • The Company is doing great

Mr. Rantala really gave a lot of data and it is nice to see an interview carried out by a Nokia blog that asked really good questions. He also added that the portfolio of devices will grow, but there will never be a Nokia 4, because it is a bad luck number in China. He also announced broader availability of the Nokia smartphones in future, and that HMD works together with Google, Nokia, and Foxconn on bringing “Pure, Secure, Up to date” and innovative devices to the market.

I really recommend watching the whole video because a lot is said in those 17 minutes.

Leave your thoughts about the interview in the comment section down below. 🙂