Hurry up! Samsung Slashes Prices on Galaxy S26 Ultra and S25 Ultra in India

Samsung has initiated a major promotional push in the Indian market, slashing prices on its premium non-foldable flagship smartphones just as rising memory chip costs threaten to drive up industry prices. The new promotional window offers buyers a rare opportunity to secure either the current-generation Galaxy S26 Ultra or last year’s Galaxy S25 Ultra at significantly reduced rates.

Galaxy S25 Ultra Sees a Massive Price Plunge on Amazon

The most aggressive discount targets the Galaxy S25 Ultra. Originally launched in India at INR 1,29,999, the device has plummeted to an effective price of just INR 82,650 on Amazon. This steep INR 47,349 price reduction is achieved through a combination of a flat INR 10,000 coupon discount and an additional INR 4,250 cashback reward for customers using the ICICI Amazon Pay Credit Card. Against the backdrop of escalating component costs across the global tech sector, this deal positions the S25 Ultra as one of the most value-dense premium smartphones currently available in the region.

Galaxy S26 Ultra Returns to Its Original Launch Price

For consumers holding out for the latest hardware, Samsung has also adjusted the pricing of the Galaxy S26 Ultra. The current-generation flagship experienced a controversial price hike earlier this year, jumping from its introductory price of INR 1,39,999 to INR 1,54,999. Now, Samsung is offering a flat INR 15,000 discount exclusively through its official website and the Samsung Shop app. This effectively rolls back the price tag to the original INR 1,39,999 launch figure, offering a second chance to buyers who missed out on the initial release window.