Huawei Overtakes Apple in Smartwatch Shipments

For the first time ever, Huawei has surpassed Apple in global smartwatch shipments—a historic shift in the wearable landscape. According to Counterpoint Research’s Q2 2025 data, Huawei’s shipments surged 52% year-over-year, while Apple experienced a 3% decline—marking its seventh consecutive quarter of shrinking sales.

Huawei’s success rests on three main pillars:

• Dominance in China, which generated around 75% of its shipments,
• A diverse product range spanning affordable to mid-premium models,
• Deep integration within its own ecosystem of smartphones and devices (mob.hr, PhoneArena).

The global smartwatch market showed signs of revival, growing 8% year-over-year in Q2, ending a five-quarter decline (GizChina). This milestone sets a new tone for the wearables arena. Huawei claims the crown, and Apple faces mounting pressure amid evolving consumer dynamics.