Apple’s ‘Crush’ Ad Sparks Opportunity for competition

Apple launched a commercial video for its latest iPad Pro, named Crush, and it sparked controversy worldwide. Apparently, Apple is proposing a reinvention of how we approach creativity, suggesting that the iPad alone can replace the myriad of standard creativity tools that have brought us to our current level of civilization.

While I agree with some critiques that an iPad cannot and will never fully replace traditional instruments or other tools that foster creativity and develop fine motor skills, it’s important to remember that this is just an advertisement. Despite this, it has remarkably succeeded in provoking media discussion.

However, this advertisement presented an opportunity for other manufacturers to capitalize on Apple’s negative publicity for their own promotion. HMD made an attempt, though rather mild. They had an ideal opportunity to showcase their products by featuring a Nokia 3310 or 3210, which would have garnered significant attention and perhaps saved some gadgets from being crushed.

Nevertheless, it’s worth noting that HMD is commendably swift and active on social networks.