Official: Nokia brand back in the Earphones and Headphones market with three new products

Nokia offers a lot of licensing opportunities, such as patent licensing, technology licensing, and brand licensing. The consumer products with the Nokia brand that we currently see in the market are the results of the brand licensing.

HMD Global is the exclusive licensee of Nokia brand for mobile phones and tablets, though HMD Global also sells mobile accessories. While, Flipkart licenses the Nokia brand for TVs, which are available only in India. Now, RichGo Technology (Shenzhen), which is also the supplier of Phillips mobile accessories in Asia, will be the licensee of the Nokia brand for earphones and mobile accessories.

As of now, from this new deal, there are three products showcased on Nokia’s site, namely, Nokia Essential Wireless Headphones (E1200), Nokia Essential True Wireless Earphones (E3500), and Nokia Essential True Wireless Earphones (E3200).

Let us take a look on:

Nokia Essential Wireless Headphones E1200 (Black, Red, White)

As the product page says, it is a circumaural wireless headphone that will completely enclose the ears. The outer cover is built with anodized aluminum with a gloss finish, and the inner ear pads are coated with a soft leatherette (PU leather).

The 40mm headbands are foldable so that it is convenient to carry along. The headphones also come with the voice assistant support of Google Assistant and Siri. You will also get the option to switch it into a wired headphone.

Specifications:

• Connectivity: Bluetooth 5.0
• Working range: 30ft (10m)
• Power supply: Built-in Lithium rechargeable batteries, 3.7V, 500mAh
• Operating time: Up to 40 hours
• Charging time: Approx. 3 hours
• Weight: Approx. 197g
• Impedance: 32Ω
• Microphone: 1

Nokia Essential True Wireless Earphones E3500 (Black, Blue, White)

The 10mm wireless earbuds are IPX5 rated that will protect against any damage from sweat or water spray (low pressure). They are backed by the Qualcomm aptX and Qualcomm cVc (Clear Voice Capture) technology, which will reduce the background noise during phone calls.

It also comes with an Ambient Mode which can be activated using the buttons on the earbuds and will offer you the option to hear outside surroundings clearly, without the need of removing the earphones. Like the headphones, it will also come with the voice assistant support of Google Assistant and Siri.

Specifications:

• Connectivity: Bluetooth 5.0
• Working range: 30ft (10m)
• Power supply: Built-in Lithium rechargeable batteries, 3.7V, Left earbud: 48mAh, Right earbud: 48mAh, Charging case: 360 mAh
• Operating time: Up to 7 hours (with batteries of the earphones) and up to 25 hours (with battery of the charging case).
• Charging time: 2.0 hours
• Protection (earbuds): Splash-proof (IPX5)
• Weight: 5g each earbud (5g + 5g), 34g charging case
• Impedance: 16Ω
• Microphone: 4 (2 in each earbud)
• Output power: 10mW (max.)

Nokia Essential True Wireless Earphones E3200 (Black, Green, Pink)

The 6mm wireless earbuds are IPX5 rated, which will protect against any damage from sweat or rain. It also comes with an Ambient Mode which you can activate using the buttons on the earbuds and will offer you the option to hear outside surroundings clearly, without the need of removing the earphones. It will also come with the voice assistant support of Google Assistant and Siri.

Specifications:

• Connectivity: Bluetooth 5.0
• Working range: 30ft (10m)
• Power supply: Built-in Lithium rechargeable batteries, 3.7V, Left earbud: 50 mAh, Right earbud: 50 mAh, Charging case: 360 mAh
• Operating time: Up to 5 hours (with batteries in the earphones) and up to 17 hours (with battery of the charging case).
• Charging time: Approx. 2 hours
• Protection (earbuds): Splash-proof (IPX5)
• Weight: 4g each earbud (4g + 4g), 27g charging case
• Impedance: 16Ω
• Microphone: 2
• Output power: 10mW (max.)

The products and the colors look great. However, people now might get confused with the earphones sold by HMD Global like the Nokia Power Earbuds (BH-605), Nokia True Wireless Earbuds (BH-705), Nokia Pro Wireless Earphones (BH-701), Nokia Active Wireless Earphones (BH-501), and Nokia Earphones (WH-301). HMD Global also sells wireless chargers, USB car chargers, USB cables, power adapters, and mobile phone cases.

Furthermore, as per the licensing statement, RichGo Technology might also produce some other mobile accessories, which will again increase the confusion. Anyway, the products will sell under the brand of Nokia, and that’s what important for the growth of Nokia brand among the consumers.

As of now, the Nokia’s site shows that the products are coming soon and the pricing has not been disclosed yet. The only thing that could disappoint some of the potential buyers is that, as per RichGo Technology’s site, any product that comes out of this deal will be available only in China and the Asia Pacific.

You can check all the products here: Nokia Audio (1, 2), RichGo Technology

We can also expect some more similar types of licensing deals, which will help Nokia touch some new service categories. What else do you want to see with a Nokia brand?

Feel free to share your views in the comments section below.

Thank you, Prasenjit, for sharing it with us.