Counterpoint Research revealed market data about the performance of the smartphone market in India during the first quarter in 2020. The main topic of any report nowadays is COVID-19 and how the pandemic is affecting the business and the people.
In India, the smartphone market posted a growth year-over-year of 4% in Q1 2020 (January till end of March) compared to the same period last year. That is because the decline started in March, when the government ordered a lockdown. During March, the shipment declined 19%, but good results for January and February kept the total shipments positive.
Xiaomi had a 30% smartphone market share in Q1 2020, followed by Vivo with 17%, Samsung with 16%, Realme with 14% and Oppo with 12%. Samsung lost 8% market share compared to Q1 2019, while top BBK brands Vivo, Realme and Oppo increased their combined market share from 26% in Q1 2019 to impressive 43% last quarter. Nokia Mobile isn’t in the top 5 smartphone vendors.
In regards to feature phones, the market saw a 24% decline compared to Q1 2019, as smartphones become more and more affordable. ITel was the largest feature phone vendor with 22% in Q1 2020, compared to 7% they had last year. Number 2 was Lava that grew their market share from 13% last year to 15% in the first quarter this year, while the third place belonged to Samsung with 15%, same as in the same period last year. Nokia Mobile grew their marketshare from 8% to 13%, which was enough to remain at spot 4.
I couldn’t find the report on the official Counterpoint sites, but ET shared the research and you find more insights in their article here.