Q2 2019: ASP of Nokia smartphones was $169. Brand present in top 5 in Europe, top 10 globally – Strategy Analytics
Market research company strategy analytics published a detailed report about the smartphone market during the second quarter of 2019. While Counterpoint Research posted in their report that HMD shipped 4.8 million Nokia devices during the quarter, Strategy Analytics focused more on revenue and regional market shares.
Regarding the financial side, Strategy Analytics claims that average selling price of Nokia smartphones during the second quarter was 169 dollars (€152, INR 12,000). The ASP of Xiaomi smartphones in the same period was also 169 dollars, while the highest ASP in the Android world belongs to Huawei with 340 dollars and Samsung with 298 dollars. ASP is basically calculated as all the revenue a manufacturer gets from selling smartphones divided by the number of units sold.
In terms of regional market share, HMD stayed present in the top 5 groups in Western and Central & Eastern Europe, while also being in the top 10 manufacturers globally. In Western Europe, the company had 6.9% of market share, while in C&EE region the market share was a slim 1.4%.
SA also offers a breakdown of vendors per price category and the top 20 most shipped devices during Q2 2019. HMD and no Nokia phones are in these sub-categories, indicating that HMD needs a hero device to push sales, like the Redmi Note 7 was for Xiaomi or Galaxy A10 for Samsung during the last quarter.
You can download the report in PDF by clicking here.