HMD Global did a solid job in the past two years with bringing the Nokia phones back to the smartphone market. They have been pushing new models so fast that many of us lost the count. Juho Sarvikas, the CPO of HMD Global, tweeted some nice renders were all the Nokia smartphones are shown. Renders are a fine reminder that HMD Global pushed three groups of Nokia smartphones already, which is astonishing.
The year 2017 gave us the first Nokia phone to be released, Nokia 6, followed by its global version and Nokia 3 and 5. Then the China-exclusive Nokia 7 and first dual camera Nokia phone, Nokia 8, came. In the second phase, HMD gave us the first Nokia with Android Go, Nokia 1, 2, and later 2.1, and also 3.1, 5.1, 6.1 and almost the first Nokia 9, or better known as 8 Sirocco. This phase was crowned with probably the best value Nokia phone ever, Nokia 7 Plus. The most recent release phase got us the Nokia 5.1 Plus, 6.1 Plus, Nokia 3.1 Plus, Nokia 7.1 and the successor of Nokia 7 Plus, the new Nokia 8.1.
It would be wrong not to mention the feature phones that kept the Nokia brand in the business. HMD just recently managed to achieve higher revenue from smartphone sales than from sales of feature phones, so feature phones do play a role. Nokia 3310 played an important role in bringing the Nokia brand back on the front pages and websites of numerous tech portals. Nokia 8110 4G was also a big media success, but the Nokia 105, Nokia 106, Nokia 150, Nokia 222, Nokia 230, are also a great contributing factor for the global spread of Nokia logo. I don’t know about you, but I like the recently announced Nokia 106. It reminds me of a legendary Nokia 3210 and it deserved to be announced together with Nokia 7.1, or Nokia 8.1.
Impressive work from @HMDGlobal in just 2yrs. With over 25 phones launched, it became the world's 2nd largest feature ph maker & #10 on smartphones. In Western Europe, Nokia is the 4th largest mobile phone brand (total smartphones & feature phones by the end of 3Q2018) @sarvikaspic.twitter.com/nVFYKJblCR
The success of HMD Global was summed up nicely by IDC analyst which confirmed the numbers of shipped Nokia phones. In two years they launched 25 Nokia phones and managed to take the 10th place of global smartphone shipment and second place in the shipment of feature phones. HMD Global shipped 132 million devices according to IDC in their frist 2 years (minus Q4 2018), which is an impressive result.