Interesting news come from Vietnam, where Nokia regained the title of the biggest mobile phone vendor on that market. This isn’t surprising, because if you have been following NokiaMob for a while, you would remeber that in December 2017, the Nokia brand was the second most popular phone brand and with the sales results in for the first three quarters of 2018, according to IDC and GfK and covered by nhipcaudautu.vn medium, Nokia is now the No.1 phone brand in that country.
Nokia captured 25% of Vietnam’s mobile phone market, leaving behind Samsung and Oppo. I think this figure combines the feature phone and smartphone sales together. The market share the Nokia brand holds in feature phone is impressive 60% in Vietnam, which isn’t surprising because Nokia feature phones and the now iconic WH-108 headphones are manufactured in Vietnam (and India for the local market) and from there sent around the world. Local manufacturing usually means lower prices.
Nokia Mobile also has a strong retail presence in the country selling the devices with partners and not directly. The feature phone revenue is still bigger than smartphone revenue, so HMD has still a lot to do to ensure a smooth transition. It’s nice to see that the “doomed” feature phone business is still strong and ensuring some kind of Financial stability until the company’s smartphone sales grow to a significant level.