Locally, HMD, first time since 2010 according to Statista, brought the Nokia brand into the top 3 group on the UK smartphone market. Alongside achieving the 3rd spot in smartphones in the UK, HMD Global also sold the most feature phones in most European countries, and in Asia and Middle East. Globally, HMD was the biggest feature phone vendor in Q4 2017.
This should be one of the most successful comeback story for a brand after falling off the cliff. Still some strong muscle memory out there. However, kudos to @HMDGlobal to leverage this and scale the brand, product, operations really well in just 12 months.
In Vietnam, HMD was the biggest manufacturer of smartphones and feature phones when combined during Q4 2017, while in Rusia, Vietnam, and the Middle Eastern countries, HMD managed to get into the top 5 group of smartphone manufacturers, according to Counterpoint Research’s Neil Shah.
Talking about smartphones performance, in Q4 2017, @HMDGlobal sold more Nokia branded phones globally and is now bigger smartphone brand than following individual brands:
Globally, HMD ranked 11th in smartphone sales in Q4 2017, shipping more devices than recognizable players like HTC, Sony, Google, Alcatel, Lenovo, OnePlus, Gionee, Meizu, Coolpad or Asus. CP believes HMD’s focus in 2018 should be building smartphone demand in Europe and Asia. For the second half of 2018 and the first half of 2019, HMD needs a strategy to address operator-centric markets in Latin America where Samsung and Moto play an important role, says Mr. Shah.