Believe it or not, HMD Global is still in the game. IDC announced that the company scored the top spot in Q3 2003 shipments of Nokia feature phones. If true, HMD currently holds 30.7 percent of feature phones global market, with a 22.4 percent increase in volume from the previous quarter.
Guys from HMD said that four key factors contributed to this success. One of them is the UPI (Unified Payments Interface) integration which enhances their functionality and enables secure digital transactions.
There are also successful updates to many models, featuring a new design, vibrant colors, and larger battery capacity, aligning with consumer preferences for an extended and reliable user experience, HMD stated in their report.
Even though there’s not much to say about feature phones these days, this HMD’s success is giving hope for the survival of the Nokia brand in the future. At least until 2026, when the contract with Nokia Corporation will cease to exist.