Counterpoint released data for Smartphone Shipments in India in Q3 2023. It is important to mention that smartphone market shipments do not represent the net sales of devices but serve as a valuable indicator of how well a smartphone brand is performing. The Indian market is substantial and crucial for manufacturers because there is still ample room for growth, especially when compared to other markets that have seen some decline.
Samsung has maintained its position as the market leader for the fourth consecutive quarter, holding a 17.2% share. Xiaomi secured the second position with a 16.6% share, closely followed by vivo at 15.9%. Apple reached a significant milestone with its quarterly shipments, surpassing 2.5 million units. In the affordable premium segment, OnePlus claimed the top spot with an impressive 29% market share. Vivo emerged as the fastest-growing brand among the top five, reporting an 11% year-over-year growth. Transsion brands exhibited the highest year-over-year growth in the overall market, expanding by 41%.
So, Nokia is doing well in India too, not just in the US. However, Nokia is not among the top five brands in India. HMD’s Nokia phones fall under the ‘others’ category. Nevertheless, Nokia branded phones witnessed the most substantial increase in shipments year-over-year during Q3 2023 compared to other notable brands in the same category. HMD shipped 31% more Nokia devices, while Motorola increased its shipments by 27%. Realme followed with a 7% increase, and Google saw a 6% rise in shipments.
Nokia recently launched the C32 and G42 in India, both of which are excellent and affordable devices. Their competitive pricing (₹12,499 for G42 and ₹8,999 for C32) may contribute to strong sales which is ultimately driving the shipments.