Market research company Counterpoint Research published data about the European smartphone market during the first quarter of this year. The Q1 of 2020 marks the start of the COVID-19 pandemic, with Europe going into lockdown in March, and that had an effect on smartphone shipments.
The data for the first quarter shows that smartphone shipments in Europe declined 7% in Q1 2020, compared to the same period last year. Samsung remained the No. 1 smartphone vendor with 29% market share, followed by Apple with 22% and Huawei with 16%. Compared to Q1 2019, Huawei’s market share dropped from 23% to 16%, with the inability to ship new devices with Google Mobile services being the primary reason for such drop. It’s still interesting to note that a 16% market share is a high number.
Xiaomi in place four captured 11% market share, achieving amazing growth from 4% in the same period last year. Oppo, who launched its new Find X phones last quarter in Europe, managed to grab the fifth spot with 3% market share, compared to 1% a year ago.
Nokia Mobile didn’t make it to the top 5 list in Europe in this report in terms of smartphones, so we can assume that Nokia Mobile’s European market share is below 3%. On a global level, Counterpoint estimated that Nokia Mobile shipped over 10 million smartphones and feature phones in Q1 2020, with the number shipped smartphones being around 1.7 million. Nokia Mobile also sent us a comment about their phone shipments in first quarter which you can check here.