Analysts at Canalys posted their report concerning the smartphone market of Europe during the 3rd quarter of 2019. In the 3rd quarter, Europe saw a great increase in smartphone shipments of 8%, with Samsung continuing to dominate the Old Continent.
Samsung grabbed over a third of the market share, followed by Huawei that stagnated year-on-year, but increased shipments on quarterly level by 3 million. The third was Apple with a decline year-on-year, but, similar to Huawei, a 50% growth compared to the 2nd quarter of 2019 because of new iPhone models. On the fourth place is Xiaomi with an amazing 73% year-on-year growth and 10.5% market share.
The marker of Nokia smartphones, HMD Global was on number five, but with just 1.8% of market share. The European market is dominated by 4 big brands, and even the recent efforts by the BBK Group or Huawei’s geopolitical troubles didn’t change that.
Nokia smartphone shipments declined 21% compared to the same period last year, so in Q3 2019 HMD shipped 0.9 million smartphones in Europe. Counterpoint approximated HMD Global’s global shipments to around 3.8 million, so Europe makes around a quarter of HMD’s shipments.
The trend of decreasing sales in Europe continues, though, and we will see if the trend will change in Q4 2019.