Market research company IDC released some info about the state of the smartphone market in Europe. The maker of Nokia phones, HMD Global, was fifth largest smartphone brand in Europe during the first quarter of 2019.
The shipments of Nokia phones in Europe in Q1 2019 sits at 2.2 million units and secured 4.21% market share to HMD Global. That’s a decline of 33% compared to Q1 2018 when the company shipped 3.3 million units.
According to data from Counterpoint Research, HMD Global shipped between 3 and 3.4 million units in Q1 2019 on a global level, which roughly means, if we combine the data from IDC, that Europe represents two thirds of HMD’s global sales.
Even if “just” half of all shipments go to Europe, that’s still an amazing proportion of sales considering how much HMD is investing in its European sales. Considering that the company made huge structural changes in Europe in the wake of the declining sales in the region, they are probably aware that having the Nokia brand isn’t enough to sell phones here.