Counterpoint Research, after posting their quarterly report about the smartphone market a few days ago, also calculated the shipments of feature phones in the third quarter of this year. In info shared with us, Counterpoint Report counted 15.6 million Nokia feature phones shipped during Q3 2018.
In a, what many (used to) call, dying market segment, HMD Global shipped 2.1 million more feature phones compared to the same period last year, and about 100,000 more feature phone compared to the previous quarter (Q2 2018). In our coverage of the smartphone report by Counterpoint, in which HMD reportedly shipped 4.8 million smartphones in Q3, we got this statement from CP’s analyst Mr. Shobhit Srivastava:
“Nokia HMD was one of the fastest growing smartphone brand in Q3 2018, it also ranked second in-terms of feature phone shipments for the quarter. The brand has been doing well since its re-birth by providing handsets with better built quality, frequent new launches and pure android experience. It has been rapidly expanding its portfolio with a presence in almost all price segments.
While we estimate the brand to have a positive outlook, the competition from Chinese players is still a threat. Nokia HMD will have to rely on multiple channel presence and strategic partnerships to continue growing at the same pace.”
In the first three quarters of 2018, HMD Global shipped 13.3 million smartphones and 50.3 million feature phones, making it a total of 63.6 million devices shipped thus far in 2018, according to Counterpoint’s data.