Counterpoint Research posted their Q2 2018 analysis of the mobile market. Apart from the major event of Huawei overtaking Apple as the second largest smartphone vendor, HMD Global also achieved a milestone – getting into the top 10 group of smartphone manufacturers.
In their Q2 2018 report, Counterpoint Research states that HMD took the 9th spot in the smartphone race globally, capturing 1% of the market with 4.5 million units shipped. HMD’s Year-on-year growth is 782%, because HMD in Q2 2017 shipped just half a million smartphones. The number of 4.5 million isn’t that impressive compared to other players, but the sales are growing, while the market declined 2%.
In terms of feature phones, HMD also had a good quarter. Counterpoint Research shared with us some data about the performance of Nokia-branded feature phones. In Q2 2018, HMD captured 15% of the market share, which placed him on number 3 globally. The positive thing is that the growth is 35% YoY. The biggest market for Nokia feature phones was the Middle East and Africa region contributing to around one third of the total shipments. India captured around 23% of the total shipments. The growth was driven by emerging markets like UAE, Russia, Egypt, Nigeria and Bangladesh, states Counterpoint Research’s analyst Varun Mishra for NokiaMob.
Another important milestone: for @HMDGlobal@Nokiamobile as they break into the top ten global rankings for the first time becoming 9th largest brand globally.
Though a long way to go to scale up beyond EMEA & Asia.
Counterpoint’s analyst Neil Shah shared his observations on Twitter, describing HMD’s performance in Q2 2018 as “an important milestone”. He also added that HMD and their manufacturing partner FIH need to be synchronized in scaling fast beyond Europe, Asia and Africa.