Last week, Nokia Mobile posted 75 seconds long ad for the Hindu festival of lights called Diwali. This year, according to Wikipedia, Diwali will take place on the 18th or 19th October, it is one of the most popular festivals of Hinduism, and it spiritually signifies the victory of light over darkness, good over evil, knowledge over ignorance, and hope over despair. The touching ad Nokia Mobile made that was viewed over 3.3 million times by now can be seen down below.
There is not much to add to the video. One thing I want to mention is somehow also connected to the interview Mark Trundle gave to GadgetGaul and Nokianesia, where he, on the question about why HMD doesn’t use the “Connecting People” logo, said that phones today are disconnecting people and that HMD’s goal is to make a great communication device, but the whole campaign is about uniting and living together (in the real world). Of course, as a part of great legacy, the “Connecting People” handshake can be seen on every Nokia smartphone box, made in a modern way.