HMD signs €90 million global PR deals with Essence and Mindshare

CampaignLive reports that HMD Global, the exclusive Nokia brand licensee, signed global PR deals with Essence and Mindshare worth €90 million. Essence will take over social media accounts like Facebook, while Mindshare will have responsibility for local planning and buying, offline media and some digital media as well. This global deal covers about 50 markets.

Mother” remains the Lead Global Agency for HMD, and we also reported that Exertis and Marvel will cover the distribution of new Devices in many markets in Europe, Asia and the Middle East.

HMD pledged to spend €500 million on marketing and promotion of the new Nokia Devices in the first 3 years of operations. Down below, you can read more about Essence and Mindshare from their official websites.

Essence is a vibrant and creative full service PR and Communications agency based in Shoreditch, London, and specialises in the beauty, food, drink and lifestyle sectors. Recognising the importance of building strong relationships with our clients, we are committed to delivering strategic and creative communication solutions, with a tailored approach to reach all relevant audiences.

Mindshare PR has 15 years of success in developing integrated media relations, analyst relations and social media programs to raise awareness and increase knowledge of B2B technology companies’ products, services and core IP, driving achievement of their business goals. We help companies rise above the noise, creating meaningful discussions with industry influencers to drive growth. We communicate consistently and clearly with clients, provide measurable results and always deliver clear and actionable strategy, impactful analysis and flawless execution. Mindshare PR views success as awareness and education that drives concrete business outcomes through sales, integration, investment or acquisition. We develop and deliver communications programs that drive clients’ success by steadily increasing mindshare in the marketplace.