HMD and Lava to Launch Feature Phones with Direct-to-Mobile Technology
On Monday, Human Mobile Devices (HMD) and Lava announced their plans to launch feature phones equipped with Direct-to-Mobile (D2M) technology, developed in collaboration with FreeStream, Sinclair, and Tejas Networks. These devices are set to be officially introduced during the World Audio Visual and Entertainment Summit (WAVES) 2025, which will take place from May 1 to 4 at the Jio World Convention Centre in Mumbai.
Lava’s New D2M-Enabled Feature Phone
Lava has revealed it has created a new feature phone in partnership with Tejas Networks. The device is powered by the MediaTek MT6261 SoC and integrates the SL3000 chip from Saankhya Labs. Key features include a 2.8-inch display, a 2,200 mAh battery, and a built-in ultra-high frequency (UHF) antenna designed to receive terrestrial TV broadcast signals directly.
HMD’s Upcoming Affordable D2M Device
HMD has also confirmed its intention to launch a budget-friendly feature phone with D2M capabilities. While the company has yet to release detailed specifications, it has confirmed that the device will also use the SL3000 chipset by Saankhya Labs.
What Is D2M Technology?
Direct-to-Mobile (D2M) technology allows mobile devices to stream multimedia content directly from broadcast signals, eliminating the need for an active internet connection. Much like FM radio, D2M delivers both video and audio content over the air.
This technology offers significant advantages, particularly in areas with limited connectivity. In addition to streaming services, D2M can be used to broadcast emergency alerts and educational material efficiently. In India, Prasar Bharati has already conducted large-scale testing of D2M using ATSC 3.0 standards, specifically tailored for cost-effective mobile devices.
A Potential Breakthrough for Feature Phone Users
While smartphone use continues to grow across India, over 230 million people still rely on feature phones. D2M technology could be transformative for this segment, offering them access to live sports, entertainment, news, and critical alerts—all without internet access.
