Meet TARMO, HMD’s new trademark

SS Tarmo in the port of Kotka

HMD Global secured the trademark TARMO, for use in the mobile phone/technology market. HMD filed TARMO a year ago, or 15th September to be precise. In fact, the trademark was filed via BERGGREN OY legal firm, and was transferred to HMD yesterday (18th September).

We don’t know much about TARMO, apart from the industries/categories the trademark should be used in and they are:

  • Cell phones; Cases adapted for mobile phones; Cell phone covers; Mobile telephone batteries; Chargers for mobile phones; Software and applications for mobile devices; Tablet computers; Tablet covers; Software for tablet computers; Cases for tablet computers; Headsets; Wireless headphones.

  • Retail services in relation to mobile phones; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes.

  • Telephone and mobile telephone services; Mobile telephone communication services.

  • Design of mobile telephones; Rental of software; Computer software design.

Tarmo is in Finland a traditional male name, and Wikipedia also finds that Tarmo was a name of a Finnish vessel sunk by Soviets and an icebreaker built in 1907. Tarmo is also a synonym for “Energy” in the Finnish language.

As said, not much is known, apart the possible industries the trademark can be used in. It can be a name for a new phone lineup or accessories lineup or software or some tech service. Considering a historic icebreaker was named TARMO, and icebreaker is a ship, just like any flagship ship and flagship is the term used for top end smartphones. Maybe HMD’s next flagship will carry the TARMO name? Or maybe a sport accessory lineup, considering it could mean energy in Finnish?

Tell us what do you think TARMO represents or could be in the comment sections down below. 🙂

Source: EUIPO