If you were following news about the upcoming Nokia flagship for the last few weeks, you may have noticed that a lot of rumors and speculation appeared around the device, and the peak of excitement was reached yesterday (and day before), when Evan Blass, known as Evleaks, posted renders of Nokia 8 in Blue and Silver. Knowing that Even was right in 99% of the cases, it is fair to assume that the leaked renders are the real deal.
One thing about the renders what a few readers noticed, and what’s quite unusual, was the date. HMD, just like a lot of manufacturers, usually put the announcement date as the date on the phone’s official press images. For example, the Nokia 3, 5 and 6 have February 26 as the date on their press images, and that’s the date the devices were announced. The leaked Nokia 8 renders, both the Silver and Blue one, have “20th June, Thursday”written as the date.
My first guess was that HMD planned to introduce the 8 one month ago, but because reasons I don’t want to speculate about, they decided to postpone the launch and we are seeing older press images. But then, many pointed out that 20th June wasn’t on Thursday, but on Tuesday. So now we have two possibilities that explain the typo. The first one is that HMD wrongly stated Thursday instead of Tuesday, and that the phone was really planned to be shown last month, but got postponed.
The second explanation could be that HMD wrongly typed the name of the month. July 20 this year falls on Thursday, and that’s tomorrow. In the case that HMD missed the month, there is a possibility, considering that the date should be “July 20, Thursday”, that the announcement of Nokia 8 could happen tomorrow.
Info that was sent to WinFuture.de said that HMD plans to start selling the device on 31st July for a price of €589 ($679) in Europe. I’m sceptical about this, because of the problems in production they had with Nokia 3, 5 and 6, but the wrong date, leaked specification and renders really do tell us that the launch of the device is near.
As you know, HMD did not send any press invites or made announcements regarding a launch event they are planning for a new device. If the device will really be announced tomorrow, there is a high possibility it will be done via press release, just like with the Nokia 6 in China, and with small local launch events after that. It would be simpler and cheaper for HMD to do it that way, but having a live announcement of the product will allow them to present the device to the public just the way they imagined, talking about the important features and selling the story. Another suggestion we have is to do a live announcement just via Internet (without press) using Nokia OZO and 360 degree video, but if the device will really be announced tomorrow, a detailed HMD-made hands-on video describing all the important features will be good, too.