Nokia back as No.1 feature phone and No.4 overall mobile brand in Germany (Q3 2017)

Counterpoint Research published statistics for Germany’s mobile phone market in the third quarter of 2017. The German smartphone market in Q3 ’17 was mainly dominated by Samsung and Apple, that combined took 75% of smartphone sales. In regards to Nokia phones, Counterpoint Research pointed out that HMD Global had a strong performance in the lower end smartphone market and feature phones market. Nokia feature phones were the most sold feature phones in Germany, while overall, HMD took the place of the 4th biggest (feature phone + smartphone) vendor in Germany.

With good performance in entry level smartphones and feature phones, Nokia HMD reached the top and fourth position in the feature phone segment and overall handset sales respectively

Previously, Counterpoint’s analyst Neil Shah shared some insights on Twitter, where he stated that in Q3, HMD Global was world’s 8th biggest phone vendor (feature phone + smartphone). Additionally, HMD Global was No.1 manufacturer in the Middle East, No.3 in the UK and Indonesia, No.4 in Russia and No.5 in India.

Europe has always been Nokia’s stronghold, which is expected considering Nokia is an European brand and that Nokia phones were originally mainly produced in Europe, before the economic rise of China and Asian phone manufacturers. All in all, HMD has a really solid Q3, especially with feature phones. With the Nokia 2 and Nokia 8 becoming available in more countries, it’s certain that HMD will have even better results for the current, Holiday quarter, that has historically been the strongest quarter for almost all companies.

via: NPU

source: Counterpoint Research

  • Gerrard Jr

    Good

  • Rob Beijendorf

    Congratulations, Nokia and HMD! 🙂

  • Stinger

    Great job guys! Well deserved.

  • johala02

    Good for Germany. But I wish HMD Global will step up in other markets. The biggest electronic retailer here in Sweden Elgiganten sell all new Nokia. But only online. Not a single Nokia model are displayed in their stores, not even in the dumphone section.

    You only see Samsung, Sony, Huawei/Honor, iPhone smartphones, Swisstone featurephones etc..
    If customers would be able to see and feel Nokia phones for real (not only in the web) I think the sales would be much better. So Nokia still got a long way to go.

    • Yep, but all journeys begin with a single step. It’s frustrating, but probably the best, how HMD goes step by step. After all, I don’t know any company that successfully re-entered a market they exited before, so there is no precedents (that I know of) for what HMD is doing.

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