IDC: In Q2 2017, #Nokia smartphones took 0.4% marketshare; No.11 in Europe; No.5 in Finland

After IDC’s Francisco Jeronimo shared via Twitter that HMD shipped 1.5 million smartphones in the first half of 2017, to the Finnish medium he gave more information about HMD’s sales performance from IDC’s perspective. Before going through new data, it’s good to say that he detailed the 1.5 million units shipped number via Twitter. The number includes Nokia 3, 5 and 6 units that were distributed during Q2 to partners, with the largest volume of Nokia 3, followed by Nokia 6 units. Sales in Q1 were quite small, because it was available/distributed only in China and via flash sales.


In Q2 2017, HMD Global took 0.4% of the global smartphone marketshare. Here we are talking about the number of devices shipped during Q2. Even though it sounds small, IDC’s analyst Jeronimo says: “It’s a great start, considering the real sales happened during a single quarter”. He added that at the moment (probably at the moment or in Q3 that ended last month) HMD is the number 11 smartphone vendor in Europe and number 5 in home land Finland. “It is just the beginning. HMD is completely realistic in saying that in 12-18 months they could be the fifth largest smartphone manufacturer in Europe,” says Jeronimo.

The numbers will surely rise in Q3 and Q4, because of broader availability and the sales start of Nokia 8. In my opinion, only that’s important is that HMD sells everything they can manufacturer, thus making the business sustainable. Of course, more sales will mean more money and more investment in R&D and creation of better devices, but one at a time. We are still in year zero of Nokia’s mobile rebirth. 🙂

Freely share your opinion in the comments down below. 🙂


  • Viccky Maurya

    It’s exciting…. Lets see full year performance. In India, HMD is highly focusing on marketing and advertising since Q4 so result should be more positive. I think this year they might end up with 1.5-2% market share worldwide.

    • For 1% marketshare they need above 12 million units sold in the year (1.2+ billion smartphones to be sold in 2017).

  • Stinger

    I think it’s a fantastic start! Especially considering that they had availability issues. I’m surprised that the Nokia 5 isn’t the sales leader. To me it has the best “mix”.

    With Christmas coming up and the distribution problems sorted, I’m sure the market share for Q4 will be much higher.

    • Maybe it will be. This is still Q2 data. 🙂

  • Mansani

    So 0,4% of market share per one month of sales ? i think it’s very impressive

  • Keith B

    0.4% is a great start. Windows mobile were down to 0.1% last year.