#Nokia the most trusted mobile brand in #India in 2017

In a research conducted by TRA Research the Finnish telecommunication giant Nokia, that licensed its brand and patents for phones to HMD, emerged as the number one mobile brand in India.

Nokia has alway been historically strong in India, but it seems that the epsence from the mobile market, at least from the smartphone market, for few years didn’t hurt the brand’s popularity.

Nokia ranked 1st in the most trusted brand in mobile, and 14th overall. Samsung, the world’s biggest phone manufacturer, was ranked as the most trusted brand overall, but with a notice that says – *excluding mobile. Sammy is followed by Sony, and LG that have also a little * saying “Excluding the mobile Business”. Seems that Nokia’s brand awareness is stronger than we thought, at least in India, and especially compared to Samsung, considering all the progress the company has made since 2012. But I still find it funny, and shady how the mobile business was excluded from this list for Samsung, LG and Sony.

Update – Here is the link to full report


I tried to find the whole document from TRA Research, but could find it. If you do find it somehow, please put a link below in the comments, together with your thoughts about Nokia’s brand strength. 🙂

via: 1, 2

  • No research was needed to prove this. Nokia is the most loved mobile phone company in India and is closest to the hearts of us Indians. ❤ #LoveNokia 😊

  • LOL 156th is Sammy hahhahahha This makes me happy 😂😃

  • i just saw the 1st image and I feel very bad for Sony, LG and many other great companies of that time 🙁 Atl least HTC is still in top 10 🙂 I can’t believe OPPO is at no.2 and VIVO at no.4 🙁 People trust OPPO and VIVO more than Samsung LOL

  • Will you enquire for Brand Report?