Honor Officially Announces WIN Series: A New E-Sports Flagship Replacing the GT Line
The rumors were true: Honor is retiring its ‘GT’ branding in favor of a new identity focused purely on gaming dominance. The first devices will debut later this month.
After weeks of speculation and supply chain leaks, Honor has officially broken its silence regarding the future of its performance-oriented smartphone lineup. In a strategic pivot designed to capture the mobile gaming market, the company announced today via Weibo that it is launching the Honor WIN Series, confirming reports that the popular “GT” moniker is being retired.
The announcement positions the WIN series not just as a successor, but as a dedicated “E-sports category,” promising a significant leap in raw power and dynamic features tailored for competitive gaming.
Honor WIN: The ‘E-Sports Crusher’ Arrives
Honor’s marketing for the new line is aggressive. In its official teaser, the company describes the upcoming device as the “E-Sports Compactor of the Year”—a translated phrase likely implying a device built to crush the competition. The promotional material explicitly refers to the lineup as a “Super Performance Dual Flagship,” suggesting that Honor plans to launch two distinct models (likely a standard and a Pro variant) right out of the gate.
The translated teaser text sets a high bar for the release:
“Attention, the wait is over. The Honor WIN series now takes over the performance battlefield. Super performance, dual flagship. The ‘E-Sports Crusher of the Year’ launches this month!”
GT DNA with a New Identity
While the name has changed, the lineage is unmistakable. Industry insiders have long suggested that the WIN series is essentially the spiritual successor to the GT line, which was known for offering flagship-tier processors at a more accessible price point by cutting back on non-essential features like advanced camera optics.
The promotional poster shared by Honor reinforces this connection. While it doesn’t reveal the full industrial design, it highlights a specialized “WIN” tag located near the camera module—a design flourish that mirrors the racing-inspired aesthetics of previous Honor GT models.
Announces Launch Window
Honor has confirmed that the WIN series will make its debut this month, meaning a launch event is imminent before the year ends.
While the company has kept specific hardware details under wraps, the “Dual Flagship” terminology suggests the presence of top-tier silicon, likely Qualcomm’s Snapdragon 8 Elite or MediaTek’s Dimensity 9400, paired with advanced cooling solutions necessary for sustained e-sports performance.
With the official teaser now live, a steady drip-feed of specifications—including refresh rates, battery tech, and chipset details—is expected to follow in the coming days.
