Nokia Mobile fully devoted to its Circular service

The electronic device industry is not a clean industry. Well, most industries are not clean, and they all have an impact on the environment, which we are aware of today when climate change is all but tangible. While production can not be stopped, one thing we can do as a civilization is trying to reduce the impact we have on the environment, and Nokia Mobile’s latest service does just that

To make people aware of how much e-waste our civilization produces and how big a footprint it leaves, Nokia Mobile hosted a clever pop-up at the Museum of Unnatural History in London. Actually, thanks to some local Nokia fans, the exhibition was titled the Museum of Unnatural History, but it was held at the Dray Walk Gallery which is part of Truman Brewery in London (cheers Luke).

Nokia Mobile created some beautiful art installations to show all the problems that modern smartphones bring. I bet in a thousand years or so, archaeologists will start finding smartphones in the rocks next to bones and other remnants of our civilization.

Nokia Mobile did research and found that people (in the UK) have an average of 3 to 4 chargers at home and a drawer full of old smartphones. Well, I know who to blame for 30+ Nokia devices in the bottom drawer that my wife wants me to keep permanently by recycling them. Interestingly, people in the UK produce about 23 kg of e-waste per year, and when you know that smartphones account for up to 12% of the world’s e-waste, that figure is substantial

One solution to e-waste would be to recycle and extend the life of phones – something Nokia Mobile has been investing heavily in recently. But since we live in a neo-capitalist world, the service should offer the end consumer more than just the assurance that their Nokia phone will be properly recycled or given a new life.

Anyway, I appreciate the effort and hope Circular will continue to develop. In summary, when you buy a Nokia device, you plant a few trees, you get a device made from recycled materials, you can discard it properly when you no longer need it, and with Circular you get a replacement if something happens to it.


If you are in London, do check out the installation in the Museum of Unnatural History or check out the gallery of photos taken there by Ben Wood