Q3 2020: Nokia phone shipments improve compared to previous quarter
Market research company Counterpoint Research published their report about the state of global smartphone market in the third quarter of 2020. In Q3, the market showed signs of recovery, with the most interesting news being that Xiaomi surpassed Apple and entered into top 3 smartphone vendors globally.
In total, 366 million smartphones were shipped during Q3 2020, which represents a 4% decline compared to the same period last year, but a 32% increase compared to the second quarter of this year. Samsung regained the crown again as the world’s biggest smartphone vendor with 79.8 million units shipped (22% marketshare), followed by Huawei with 50.9 million units shipped (14%), which represents a 24% decline compared to the same period last year and 7% decline compared to the previous quarter, but still enough to take the second spot. Xiaomi managed to grab all the marketshare Huawei lost posting amazing 46% Year-over-Year and 75% Quarter-over-Quarter increase by shipping 46.2 million smartphones. Apple came as 4th with 41.7 million smartphones shipped. The combined BBK brands – Oppo, Vivo and Realme shipped 76.8 million smartphones, making BBK effectively the second largest smartphone vendor in Q3 2020.
As per data provided to us by Counterpoint (thank you!), HMD Global, the maker of Nokia phones, also experienced recovery as lockdown was ended in key markets. In Q3 2020, 2.1 million Nokia smartphones and 10.1 million feature phones were shipped, making a total of 12.2 million Nokia phones shipped during Q3, which is the best result this year. The official statement and our graphs follow down below:
Nokia HMD smartphone shipment declined 38% YoY but grew 50% QoQ for the quarter, it continues to hold a market share of 0.5%, ranking 15 in the global smartphone market. HMD smartphones shipments recovered as lockdown eased in its key market like EU, MEA, and India. HMD’s feature phone shipments grew 41% QoQ for similar reasons with a market share of 16%. HMD ranks 2nd after iTel with a 23% market share.
If I had to guess, the phones that probably helped Nokia Mobile ship more smartphones are the Nokia 5.3, that became more generally available during the summer, as well as the recent Nokia 2.4 that started selling in September. While Nokia Mobile didn’t manage to compete in quantity, the company did score the best in quality according to Counterpoint Research. Their report ranked Nokia smartphones as the best in terms of software updates, security and build quality.
