Nokia Mobile improves feature phone share in India in Q3 2019; Not in top 5 smartphone brands

Counterpoint Research released their quarterly report about the mobile market in India. Indian smartphone market continued its growth and reach a record of 49 million units shipped last quarter.

In Q3 2019, Xiaomi remained the biggest individual smartphone brand with 26% market share (1% YoY decline), followed by Samsung with 20% market share (3% YoY decline) and Vivo with 17% market share (7% YoY growth). The biggest story is Realme that went from 3% market share in Q3 2018 to 16% in Q3 2019, thus becoming the 4th biggest brand in India. To me, the biggest news is that the BBK group brands, Oppo, Vivo and Realme reached a combined market share of 41% and I don’t see them stopping anytime soon.

In feature phones, the Nokia brand improved its market position going from 8% market share in Q3 2019 to 12% market share in Q3 2019. The feature phone market had a 37% year-on-year decline in shipments, indicating that the growth of feature phone shipments caused by Jio and Nokia’s re-entering might be coming to an end. Nokia brand was No. 4 in feature phone shipments, behind Samsung at No. 1 (22%), ITel at No. 2 (16%) and Lava at No. 3 (16%).

Counterpoint

Thanks Viccky for the tip. ­čÖé