Exactly 10 years ago, on November the 12th, 2007, Forbes magazine run a front page featuring Nokia’s (then) CEO Olli-Pekka Kallasvuo holding a Nokia series 6xxx flip phone. The title on the front page reads: Nokia, one billion customers – can anyone catch the cell phone king?
This Fobres’ cover is interesting because it shows that no one is really too big to fail. In 2007, Nokia was the undisputed king on the cell phone market. Because of its dominance, the company was inert to change and refused to acknowledge the shift the industry was making. In 2007, Apple announced the original iPhone, and 10 years later, the iPhone is the most popular and recognizable smartphone on the planet, while Nokia exited the market selling its phone business to Microsoft.
History teaches us that no one is safe on the free market, and only the companies with the best solutions in their field survive, and for survival, big companies have to transform. Just like Nokia did – from a rubber factory to world’s cell phone king, and then to the biggest network infrastructure company on the planet, like we know her today. Hopefully, the Nokia brand will re-take some of the former glory on the phone market with HMD Global. 🙂
What are your thoughts about Forbes’ 2017 cover? Does it bring up any emotions, memories? Tell us down below. 🙂