Nokia halted further development of the OZO camera. Focuses more on health

New times are bringing fast changes. If one wants to survive it needs to adapt and overcome the difficulties that lay in front. We are witnessing the same process being done in the technology business, where the times of big money investments into great product no matter if it brings profit are done. Nokia has just published a press release where it announced that we will not be seeing the development of further versions of the Nokia OZO camera and associated hardware. Nokia (Technologies) will stay committed to the existing customers, and keep supporting them.

The Nokia Technologies department will turn its focus more to Health business and accelerate growth in that market. Hopefully we will be seeing more of Nokia branded gadgets that many of us will be able to use. Maybe this decision will speed up the delivery of the Nokia Steel HR watch which is already being late.

This news isn’t just bad for the lovely OZO, but also for 310 people that were working on its development in the US, Finland and UK. Nokia has invited employee representatives of Nokia Technologies to negotiate the support for the people leaving the company.

Hope that Juha Alakarhu is safe and secure in Nokia Technologies, and that will transfer his focus to the development of the mobile camera instead :).

 

Nokia Press

  • Michael

    Wow, but to be honest, From an investor perspective, I never really understood Nokia’s involvement in this sector. You are right…have to know when to cut losses and move on.

    So…..does that mean there is going to be a new Nokiamob graphic at some point 😉

    Maybe something like…..
    https://uploads.disquscdn.com/images/952d62ae842d80918de3c77fe6e6e51bf716b21ac1fab6e9fafdaf65a3e01e10.png

    😉

    • ha ha, I had that in mind for quite some time, but just love the OZO.

      Well, I kind of liked the idea to push the content maker for the VR glasses instead of making another VR glasses.
      I am a bit sad ti see it go.

  • Stinger

    I’m not a captain of industry, but I think they should just put the programme on hold for now. I was really eager to see what they would have learned from OZO. But I guess money talks.

    It’s a good decision to focus on the health side though. That’s a bigger market. The article said that the Steel HR is late, does that mean none have been delivered as yet??? That’s weird. I assumed that they were working on a replacement or new version by now.

    • Jukka-Pekka Sokero

      I’ve had mine for ~10 months now 😉 Well, technically it was still Withings device.
      I wonder how well have the related health platform caught wind among corporations. Not much has happened in the devices side, if we count ount the brand change and UI change for the app. There would be a lot of potential in the health department related to HR measurement, but no real new capabilities in the app since launch.

    • Well, we know that Steel HR has been around since Nokia Helth was called Withings. So, it is late. I thought that we’ll se a new version of the HR, but probably they have some difficulties manufacturing the device or just want it to me more perfect than it was. Just guessing.

  • I’ve used VR headsets and watched a number of videos before feeling that VR is one of the most unwanted piece of technology right now. Anybody who agrees?