Nummela: We will have affordable #Nokia flagships and innovative #Nokia flagships

Nokia 8 Concept

HMD’s CEO Arto Nummela gave an interesting interview for India’s NDTV. The host that led the interview asked pretty good questions and I’m quite surprised with that. The questions were direct, precise and well explained and Arto didn’t have much space to use the standard PR spins.

Maybe the most interesting part of the interview, that I recommend watching fully, is at the end when the host explains to Arto that there are two kinds of flagships in India (and outside, too): a device with top specification, but for an affordable price like Xiaomi or OnePlus3, and super-high end phones like Samsung Galaxy S8 or Apple iPhone. The host asked what kind of flagship will Nokia do, and Arto answered: “both”. He explained that for innovations that were neverΒ  in a phone, the phone has to be valued high, and then there are device for big audience that have enough in terms of specification, but a much lower price.

In an interview for IndiaTimes, HMD’s CEO Arto Nummela, CMO Pekka Rentala and President of HMD India Ajey Mehta shared some interesting insights about HMD’s business in India. We learn, for example, that the current Nokia lineup, the 3, 5 and 6, target 70% of India’s smartphone market and that 30% of traffic on Nokia websites come from India. They repeat that they don’t want a megapixel and spec race, but to focus more on the consumer by offering “Pure” Android experience with 2-years of updates and excellent customer support.

In terms of marketing, HMD’s Chief Marketing Officer Pekka Rentala repeated that HMD pledged to invest €500 million in the next 3 years, but a lot of marketing will be carried out by local retail partners that really want to sell the new devices. I once read that a big advantage of Nokia, beside the high customer loyalty, is also the high distributor loyalty, and joint investments in that ecosystem prove that. Ajey Mehta added that HMD will make sure that they operate with a profit.

Really interesting interviews, especially that one on NDTV that I highly recommend and can be checked out here. The written one for IndiaTimes can be read here.

Thanks LoveNokia for the tip. πŸ™‚

  • marty farrell

    Thanks Stipe !

    Any idea when any of the new phones will hit the States ?

    • Maybe I sound too PR-ish by saying soon, but they all passed FCC with the 3310 even changing frequencies to work with US networks. Eventually they had to come, and HMD said they are working on it.

    • You can expect them in July. Its my best bet. πŸ˜›

  • EricLovesSymbian

    EricLovesSymbian says:

    I hope Nokia realizes the
    formidable foe, one plus 5, as powerful adversary.

    The specs and price are something to be recognized.

    • marty farrell

      Exactly Eric. HMD could now take the mid-range and own it…

    • Hemedans

      I dont think people care that much about Oneplus 5, Huawei and Samsung are real threat, they are the one who can sell 10m+ flagship phones per year.

      • Huawei isn’t a competition at least in India 😜

      • EricLovesSymbian

        EricLovesSymbian says:

        Even though I completely agree with you, I still think one plus did a phenomenal job with pricing their flagship phone for $480-$530 …

        With those specs, and that price, a bunch of bloggers, etc, will make comparisons. For instance, if the Nokia 8 costs $550-$600 and the Nokia 9 costs $600-$700, they will all say, ” why pay $650 for a phone when you can pay $500 and get better specs ” …
        This is what worries me.

        • Yeah man same here πŸ™ I hope Nokia 8 is an Affordable Flagship πŸ™‚ SD821 like on LG G6 , 1080p, 16MP Rear and 8MP Front. OIS in rear and EIS in front, Dual speakers, 5.5″ Display, 4GB RAM, 64GB inbuilt storage. dual sim + a separate micro SD slot. No hybrid slots. Quick Charge and a 3400mAh battery πŸ™‚

          • marty farrell

            LG G6 is the right width too at 2.83 inches. Good price now too.


          • LG G6 launched in India in May i think and within a month the price fell from 50k INR directly to 40k INR lol. But its a great device. I like it more than the SGS8. S8’s design is nothing in front of G6 IMO.

          • EricLovesSymbian

            EricLovesSymbian says:

            And sell the phone you described for about $399-$450 (with a $50 off promotion for the 1st month). I can almost guarantee it will sell out and sell millions.

            Believe it!

          • Not possible to sell Nokia 8 at such a low price. If it was 2013 we could easily get a flagship within $400-$450. This price range is for Nokia 7. Nokia 8 will be around $600 πŸ™‚

          • EricLovesSymbian

            EricLovesSymbian says:

            For many, the price you mentioned will be cost prohibitive. They will see the Nokia phone, love the Nokia phone, desire the Nokia phone, then realize that even though they love the Nokia phone, the phone right next to it, costs about $200 – $300 less and does about 90% of the same stuff the amazing $600 Nokia can do.

            Like the two cars Nissan made.
            The FWD Altima coupe and the RWD G35/37 coupe. Basically you could get 95% of the performance for 55% of the price.

            This really stuck with me over the years, and made me think a little differently…

          • But that will not be a Nokia. Right? Nokia can’t keep their prices as low as OnePlus and Lenovo and others. Even OnePlus started their company with a Mission of Affordable Flagship. Their 1st phone was priced at around $330. Then came OP2 and the price was increased to around $390. Then came OP3 which further increased the price to around $420. The they launched a small upgrade and OP3T was launched which further increased the price to around 460$. Now they launched a OP5 with two variants. One costs $511 and the 8GB Variant costs $588. This al prices are from India. The LG G6 cost same as OP5 8GB RAM variant in India. So, I assume that OP6 will cross $600 mark next year. All companies that are offering lower prices are doing it just to get a market share. Later they will increase their prices too. No one can survive for too long with such cheap prices. LOOK AT Le Eco lol. They are no more.
            BTW Lenovo Z2 plus was available for just $155 yesterday in India. It has SD820, 32GB Storage, 3gigs ram and full Glass Body. πŸ™‚

          • EricLovesSymbian

            EricLovesSymbian says:

            You know what? I think you’re right.
            Your logic is correct…

          • EricLovesSymbian

            EricLovesSymbian says:

            This is a Fake EricLovesSymbian.

            Create an account on disqus man. πŸ˜› Anyone can comment using your name πŸ˜› LoveNokia here πŸ˜›

          • EricLovesSymbian

            EricLovesSymbian says:

            Whoa! That’s crazy!
            How did you do that?

            I didn’t know you could do that… Kinda scary!

            I don’t mean to sound stupid, but how do I get the account?

            I didn’t know how to do it on Jay’s site either

          • Just sign up on disqus 😊 I mea, when you select “post as guest”. Instead of posting as guest select disqus and sign up 😊 or go to disqus and create account 😊

          • EricLovesSymbian

            EricLovesSymbian says:

            Awesome…. Thanks. I’ll try to do it on Sunday hopefully.

  • Viccky maurya

    Waiting for IFA 17…

    • For Nokia flagships?

      • Viccky maurya


        • I think we will see a flagship before IFA 😊

          • Viccky maurya

            No, i dont think so… But still there is 10% probability that hmd would announce flagship before Sept.

          • Flagship needs its own stage IMO 😜

    • marty farrell

      September ?! Are they dopey ?

      Also any info on units with the 660’s ?

      • Viccky maurya

        September is only my guess….

        • Supposed Nokia 9 already passed the FCC tests so I would say next month, but IFA is needed because there it will be put into the context. I’m not sure Nokia 9 would be received so well if HMD goes with solo event

  • Abhimanyu Chauhan

    By nokia innovative flagship we can assume out of box innovative features not bound to current trend and little bit beyond the capability of snapdragon 835 like nokia 1020 had in the past,and by affordable flaghship we can assume snapdragon 835 processor at heart but with no customization like xiomi ,one plus,nubia and may be by afforadable flaghship he is pointing towards nokia 8.well who knows what is beyond our imagination,and for that we have to wait.

    • Hemedans

      My guess
      -flagship sd835 (nokia 9)
      -affordable flagship sd660 (nokia 8)
      -another sd630 midrange (nokia 7)

      • marty farrell

        Indeud Hamedans…

        7 $359
        8 $459
        9 $???

        • Nokia 9 $700-$750
          Nokia 8 $600
          Nokia 7 $465+

          • marty farrell

            7 at $465 runs right into OnePlus 5 wall. OnePlus 5 is now running near stock Android and hyper specs. Everybody will accelerate system updates to stay competitive…Google’s goal.
            Also the mythical never seen US version of the Arte Black 6 is supposed to be $279-$299, so my guesstimates flowed from there.

          • EricLovesSymbian

            EricLovesSymbian says:

            We share the same concerns and views.

            The one plus 5 is very capable and Nokia needs to recognize them as a formidable foe. I understand Samsung and iPhone and Huawei are the top dogs, but seeing the specs and performance of the one plus 5, them comparing the price to the unknown price of the Nokia 9 is disheartening.

        • Maybe $599 for the 9? Still less than iP and S8. Nokia has a history of making affordable flagships (the definition changed in the meantime) from the C7 all the way to L820, 830…

      • Robert

        I’d say:
        Nokia 7 4Gb ram, 399€
        Nokia 8 6Gb ram, 499€
        Nokia 9 8Gb ram, 599€

  • Rocky

    Nokia World 2017

    Nokia Health
    OZO VR
    Nokia Mobile Flagship

    • Is it your assumption? OR did they announce it?

      • Assumption, last Nokia World was in 2013 in Dubai :/ Lumia 1520 and 1320 were announced, but the whole event was somehow surrounded with a sad feeling, because of the Microsoft acquisition.

        • Rocky

          That’s true, but did you know that Elop at the ending of Nokia World 2013 saying thank you at the screen (after the video that show all Lumia), it can be hear if you’re using earphone

          • At the end I hear something, could be “Thank you”, but what’s wrong about saying that? It’s a little odd telling that to a screen?

          • Rocky

            I just thinking maybe Elop also regrets about what he had done to Nokia 😁

          • Tiago Miguel Morgado Jorge

            Do you think he was a trojan horse?

          • EricLovesSymbian

            EricLovesSymbian says:

            Yes! Yes indeed! That horrible man! Look at his face, he must have had diarrhea as a child for years!
            He is a pile of garbage!

            Next billion? Where is it?
            Mobile phone revolution? What happened?

            He hyped up a garbage horrible rancid junk disgusting pathetic operating system, Windows phone, and killed our beloved wonderful amazing phenomenal symbian.

            Where is Windows phone now? Less than .3% global market share! It means feature phones and the remaining symbian die hards have more market share than them! He ruined Nokia! He killed talent that could have changed phones for the better!
            Just imagine a modern day Nokia 808!

            Imagine one (in 2013) with double the speed, a 5 inch screen, an upgraded 41 MP camera, and running a better internet access browser thing …

            Then in 2014, merging symbian with Android, or making symbian low end, and Android high end.

            It is such a shame! Does anyone understand how incredible symbian Belle FP2 was?

            F~Β’K elop, always and forever!

            And then they gave him $25M for severance pay!!!!!!!

          • I don’t quite believe he was a Trojan Horse. Maybe just a horse. Thing is, in those times Nokia was loosing money and market share for numerous known and unknown reasons. My theory is that board of Nokia planned every step carefully and since they knew that classic production of mobile phones is dead, they brought Elop to lure Microsoft to buy the devices and services division. To convince everyone that move is justified and only reasonable Elop pushed Burning Platform memo that killed Symbian and didn’t even offer Nokia to slowly transition toward other platforms like MeeGo, WP or even Android and we know they had prototypes ready for every platform.

            Then Elop chose WP which was great for Microsoft to finally make its WP useful. But, Microsoft being Microsoft, everything was developing slowly while Nokia had capable hardware ready. And software…

            Microsoft took the bate, Nokia discarded the division that would make losses and the rest is history.

            This is just my opinion…

          • Nokia had announced profits after they sold D&S. But they also said that if the include D&S they are making no profit no loss for that financial year. So, I would say if they gave at least 1 year then they could have seen profits. They were also going Android route and W10M was not ready at all at that time. So Nokia had to go full Android. 😜

          • Viccky maurya

            Shareholders were to angry that time… Remember??? 99.7 % shareholders agreed to sell D&S to MS…

          • The remaining must be True Nokia Fans πŸ™‚ πŸ˜›

          • EricLovesSymbian

            EricLovesSymbian says:

            Your opinion is valid.
            But a company that voluntarily chooses to almost bankrupt itself is quite unusual.
            If they needed to unload their devices and services division, they could have sold it to other companies.
            Having Microsoft pay them less than market value for that, not making any money since 2012, when they made their last real phone, and missing the incredible wave of what is Android, was foolish and I’ll planned!
            They could have kept Symbian.
            They should have kept Symbian!

            But unloading an unneeded part of a company in the manner that they did was retarded!

            And paying him that much money, then giving that diarrhea as a child elop severance pay? Pure stupidity!

            How many years will it take to regain the market share it once had? How many years til it regains public confidence? How many years until it makes up for all the unneeded losses it has sustained since 2012?

          • I simplified the idea (or better say theory) since many factors were included here. To justify the idiotic move I would say that Nokia needed to look like wounded and weak company. Remember when Ballmer even wanted to buy whole Nokia but then the board just said no. He even wanted to buy another big loser, here, but then again Nokia said no because they saw a different future and benefits.

            There are theories that big EU companies and tech giants were needed to be taken down, especially Nokia which holds almost all the patents needed for smartphone infrastructure to operate. Nokia even wanted for Symbian to become EU’s only smartphone platform which USA didn’t allow …

            I don’t know man, there are numerous theories but this one seemed whole to me πŸ™‚

          • I agree with these theories.
            There are theories that big EU companies and tech giants were needed to be taken down, especially Nokia which holds almost all the patents needed for smartphone infrastructure to operate. Nokia even wanted for Symbian to become EU’s only smartphone platform which USA didn’t allow ..
            USA never ever like anyone overtake it πŸ™ Even if its good they will try to drag them down. I don’t like bright Indian minds working for a heartless country. πŸ™

          • EricLovesSymbian

            EricLovesSymbian says:

            So sad, yet, so true…

          • Rocky

            Of course, just like what he had done to Macromedia (Flash). When almost every fan want Nokia with Android, he doesn’t listen to it. And that burning platform memo when Symbian sales quite good.

          • Yeah! Symbian could have survived and they could have kept it for the low end hardware. They also had a very rich support from the Symbian Community and even today there are few people who are trying to keep Symbian Alive. πŸ™‚

          • EricLovesSymbian

            EricLovesSymbian says:

            Seeing that you and I have common interests, and we see eye to eye on many things, I truly believe if you would have gotten the 808, and have symbian Belle FP2 on it, you would have been a devout symbian supporter (like myself).

            It was truly ahead of its time.
            The way it looked, the way it operated, the way it gave you access to so many parts of the phone (C drive, E drive, mass storage, file manager, xenon flash, actual buttons to make and end a phone call!!! , true Nokia flagship quality, and so much more!)

            If you have an extra $100-$300 to casually spend (which I don’t recommend), I think you should consider getting one to see how awesome it was.

            Or, just watch a bunch of YouTube videos and see how the Nokia N8 had so many features built in, from 2010!!! And now 7 years later, (brain-dead) iPhone and (no other option) Android, are just incorporating the stuff…

            It’s such a shame…

            Love Nokia, I was even willing to put in $10,000 along with others, to somehow bring symbian back!

          • I tried

          • EricLovesSymbian

            EricLovesSymbian says:

            That horrible, diarrhea as a child, disgusting man has no regrets! His punk @$$ is vile!
            He purposely and methodically and knowingly killed Nokia, to under value it, so Microsoft could pick it up.

            Think of the whole Apple and imagination technologies fiasco that is currently going on (as of 6/22/2017)

            They thought suckers would warm-up to a garbage OS? They thought picking up Nokia and it’s distribution system would work? I’m happy it didn’t! I relish in the idea that because they killed symbian, their own garbage pathetic OS burned to the ground!

            Burning platform? At least it was burning. Put the fire out, rebuild and rebuild it better! (Symbian)… Windows Mobile is a burnt scortched left to ashes platform!

            Elop regrets nothing! He is not a human! He is a sub human!

      • Rocky

        I would spam the Tip Us section if that anounced 😁

        • Hehehe who wouldn’t πŸ˜€

        • hahaha LOL. BTW I keep spamming comments section to give tips LOL

    • Oh, that would be nice to see again… πŸ™‚

      I missed the Nokia World back in 2013… ;(