#Nokia teasing with TV ads in #India. Big brands join #MakeSnake challenge *UPDATED*

HMD’s marketing team, probably under the guidance of “Mother“, started airing interesting TV teasers in India on multiple TV channels. Yesterday, we reported that HMD started an advertising campaign online targeting customers from India with Nokia 3310 (2017) ads. The short TV commercials, or teasers, that show “Coming soon” message with the Nokia brand, while the iconic Nokia Tune is playing in the background. Check it down below.



In India, Nokia started a #MakeSnake challenge that attracted a lot of participants, including big brands that joined the challenge. For example, from the brands we have: Swiggy (food delivery app), Pepsi India, and McCain Foods India.




If you are from India, by joining the challenge you get the chance to win a Nokia 3310 (2017). Before posting your work, check the Terms and Conditions we put up above. We outside India can post, too, but we won’t get the chance to win the 3310.

The online and TV marketing strategy for Nokia phones in India seems well, for now. Our readers from India say that a lot of people got excited seeing the TV teasers, and the big brands joining the #MakeSnake challenge will surely help promote the Nokia brand across social media.

Thanks Rocky, Viccky and LoveNokia for the tips. πŸ™‚

Update: The background Nokia Tune music seems to be from a YouTube video Nokia Mobile posted earlier this year.


Each time the teaser shows on the TV, there’s a different version of Nokia Tune playing in the background. Check a second version down below.

Update 2 (11th June):

Ajey Mehta, President of HMD India, shared all four versions of the TV teaser via Twitter. Take a look down below.



  • That Micromax video is a troll. They are marketing their own Bharat2 smartphone.

    • Viccky maurya

      Yes… Micromax is shameful for India & Indians….

  • Rocky

    Wow, Micromax mocking Nokia 3310 with their Android with similar price, but they also make a very bad fake Nokia 3310 copy. At least in Indonesia a company called Strawberry also copying Nokia 3310 but they tell that their phone similar to Nokia 3310 (in terms of design)

  • Hey Stipe, Can you remove that micromax video from this article? Please… It is a competitor brand 😞

    • Hehe, Ok. It was creative, tho

      • WOW you really removed it man 😊 Thanks. It was creative but it wasn’t saying good about our Nokia. It was self promotion by making false use #MakeSnake campaign and Nokia 3310. BTW there comment section is full of negative comments.

        • Viccky maurya

          Yes… In fact Micromax was insulting Nokia in that video. They tried to show that their phone is more powerful than Nokia.

          • BTW My latest #MakeSnake challenge will make you laugh πŸ˜› Check out the comments section of Nokia Mobile FB page in few mins πŸ™‚

  • Viccky maurya

    In Which colour Nokia 5 will be looking great? Between Silver and Tempered Blue….

    • I think Silver, but Copper seems to be top at the moment.

      • Viccky maurya

        R u sure about copper… Lots of people r saying bad about copper…

        • HMD’s CPO Juho Sarvikas said he likes Copper the most because it is unique on the market. Tempered blue right after copper. To me personally, copper looks good. Didn’t see it in real life so can’t make a final judgement. it’s best tp wait and see for yourself. https://twitter.com/sarvikas/status/869588656360751104

          • Viccky maurya

            Hmm… U r right.

    • I find Nokia 5 more beautiful in Tampered Blue.

  • Viccky maurya

    Missing Nokia Tune (Bells and Chimes version) in New Nokia ad. They should have bring it too…