At the stage of Nokia Capital Markets Day in Barcelona, Interim President of Nokia Technologies announced that the Withing brand will be transformed into Nokia in 2017. Brad Rodrigues stated: First step of the transition began in Q4 with, “Withings, part of Nokia”, and the full transition is expected next year.”
This means that the Withing health and fitness equipment, like the excellent Steel Gold smartwatch, will be re-named to Nokia, or at least the next generation of Withings gadgets will carry the Nokia brand. That perfectly fits into Nokia’s brand strategy, as Rajeev Suri stated that Nokia will use Withings and Netoworks to push the brand on to the consumer market. With Nokia patenting cool and useful stuff about wearables, we all can be excited about the future of Withings under the Nokia logo.